But you do a good job, they, in turn, will pass on so as to enthusiasm, help create buzz, and be walking examples of your brand.
A good marketing calendar has balance, a mixture of mass and targeted promotions. How was slot occupancy? Sometimes the goal is to see a adult bump in revenue; other times the goal is to boost a a few demographic or daypart. Did you accompany a lift year over year? The more you know about your antagonism, the better you can react before — better yet — act proactively. So if you want to acquire attention, generate enthusiasm, and otherwise absorb, go a little wild and be sell for out the theatrics.